AI Insights · Timothy · January 2021
Q4 2020 Round-Up: Top iOS Cooking Games in the UK
An analysis of the top 5 iOS cooking games in the UK shows varying trends in downloads and user activity during the fourth quarter of 2020, according to Sensor Tower data.
The UK's mobile gaming scene saw an interesting fourth quarter in 2020, especially within the cooking game category on the iOS platform. Data from Sensor Tower provides a glimpse into how these culinary-themed games performed in terms of downloads, revenue, and weekly active users.
Cooking Diary® Restaurant Game from Mytona Limited experienced a peak in downloads in mid-October with 14K, which then tapered off to 6.7K by the end of December. Weekly active users hit a high of 58K in the same period but dropped to around 45K by year's end.
For Cooking Madness-Kitchen Frenzy by ZenLife Games Pte. Ltd., revenue showed an upward trajectory, starting at $11.7K and reaching $26.4K by the last week of December. Downloads surged to 9.4K in the final week of the year, and weekly active users grew significantly from 19.7K to 35.4K over the quarter.
Nordcurrent UAB's Cooking Fever: Restaurant Game saw consistent revenue growth, from $14.2K to $19.5K, while downloads in the last two weeks of December increased sharply from 7.2K to over 11K. The game's active users showed resilience, maintaining a base of around 85K to 95K throughout the quarter.
The trend for Cooking Craze: Restaurant Game from Big Fish Games, Inc was relatively steady in terms of revenue, hovering around $13K to $15K. Downloads remained modest, with an average of a few hundred per week, and weekly active users showed a slight decline from 15.7K to 12.9K.
Lastly, My Cafe — Restaurant Game by Melsoft saw a dip in revenue from $11.9K to $10.8K, with downloads peaking at 6.9K in mid-October. Active users experienced a high of 20K in the same month but decreased to 13.6K by the close of the quarter.
For more in-depth insights and analysis on app performance, Sensor Tower offers comprehensive data and trend tracking for the mobile app market.